We totally dropped the ball and took no photos when we were in Boston for the ABA conference. However, here is the ONE photo we took at the airport. Wheeeee! 
Blog
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Skylar Head Shots
For our upcoming trip to Toronto, I took some head shots of Skylar not realizing that passport photos have specific requirements. She was in a great mood and I got some cute shots! We still ended up going to the photographer for the actual passport photos, though. Of course she had no smiles for the photographer.
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Skylar 9 months
I was putting together Skylar’s photo album and looking back at pics of Skylar at 3,4 and 6 months she has gotten so much bigger! These are 9 month photos on the back deck with Daddy and Mommy.
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Buzz Marketing
4 out of 5 stars.
This is a great marketing book that forces you to start thinking outside the box. Assuming you don’t work for a company with really deep pockets and you’re trying to launch a business on a shoe string budget, you have to be creative when it comes to marketing.
I can sum up any business plan in 2 objectives:
- How are you adding value?
- What is the cost / how do you acquire customers?
Number one is usually easy to answer. I have a widget / service that does x,y,z – people need it, love it, etc. Number two is where things get tricky.
In 10 years I’ve launched 6 businesses. I have had only 1 mild success. The biggest problem with each one is how to cheaply acquire customers. This is a major problem.
Buzz Marketing provides some great advice:
- The law of 6:People pay attention to content / suggestions / word of mouth 6 times more than they do an add. Want to get the word out – an ad won’t cut it, you’ve got to get people talking to each other about it. Or better yet, get the media and news to talk about it – this is the essence of buzz marketing.
- Make it a secret:If there’s one thing people love to share among each other it’s a secret. Google launched gmail as this ‘not yet released’ service, but if you get an offer and tell a friend we’ll give them an account too. Somehow overnight they gained 10% market share – not much of a secret after all!
- Taboo:Genitalia, sex, anything related to the potty or that you’re not supposed to talk about it. Run a campaign around something unmentionable and watch it get mentioned, a lot.
- Unusual / Outrageous:Overweightdate.com got started with a funny name, some t-shirts, and a small amount of online marketing. Be honest – you want to tell someone the name right now.
- Funny:Give people something to laugh about and a story to tell.
- UnPolished:Slick designs, costumes, posters – scream corporate. Go with something that looks homemade and you’ll gain peoples trust and interest.
- Customer Support:If you’ve got the media talking about your product, have a great story people are sharing, and then you give crappy customer service – that is the number one way to kill sales. Secondly, exemplary customer support can be one way to get your existing customers recommend your business.
- Employee evangelists: Don’t talk about IPO’s, sales goals, or hitting the numbers. Reference the secrets above and get your internal team talking about what makes the product / service great. CEO’s who offer a week of their compensation to a member with the best idea for saving on operations costs, board members who drop by individual stores, these are things you want your team talking about internally. Your employees should be the front line members who are evangelizing your product / service and telling everyone they know how great it is. They don’t do that b/c of money, but because of something worth talking about.
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Stock vs Real Estate
My brother is a financial adviser, and while he has memorized the investors manifesto, I have to disagree with him on investing in stocks. First and foremost, I can’t beat the market. You can’t beat the market. If you don’t believe me, read about something called ‘a random walk‘ then try and convince me that you can beat a blindfolded monkey at picking stocks.
Anyways, if you can beat the market, you’re already a bajillionaire and you’re not reading my blog. For the rest of us, let’s look at historical market returns (because that’s what we can get in the real world) as compared to investing in real estate. We’ll take $20,000 and invest it and see which yields the best return.
Let’s go with a 10% average return for the market (some would argue it’s 7%, but let’s be generous).
Real estate ranges anywhere from 3% to as high as 4.5%. My view (as an amatuer economist) is that housing is tied to inflation. In the U.S., demand for housing (not taking into account weird areas like Arlington where traffic congestion over the last 20 years has led to ridiculous rates of return) stays steady with supply, therefore any price increase is largely due to inflation. So we’ll go with a conservative number of 3.5%.
I take my $20k and put it in the market for 10 years and get my 10% return. The following algorithm can be used to figure out the final amount:

P = the initial amount
T = the % return
N = number of years20,000(1+.1)^10 = $51,874.
If you don’t trust my math, check it out below (don’t be a theist, science and numbers rule)
Year Return Total 1 $2,000 $22,000 2 $2,200 $24,200.00 3 $2,420 $26,620.00 4 $2,662 $29,282.00 5 $2,928 $32,210.20 6 $3,221 $35,431.22 7 $3,543 $38,974.34 8 $3,897 $42,871.78 9 $4,287 $47,158.95 10 $4,716 $51,874.85 Not too shabby.
However, let’s take a look at real estate. For $24k I can put 20% down and buy a $100,000 rental home. I’m figuring $4,000 in miscellaneous fees and other closing costs. My loan is at a conservative 6% rate, reflective of today’s low rates. My property tax is 1.25% and my PMI is 0 because I put 20% down.
My monthly payments are $583.81 of which I pay $400 in interest the first year and an average of $300 over the 10 year span.
My equity at the end of 10 years is: $100,000(1+.035)^10 = $141,059.
Next I can deduct the mortgage interest each year: that’s $300(average / month) x (12 months) x 10 years x 30% (my actual tax deduction) = $10,800.
Furthermore, I’m renting it out at a fair market rate of $600 / month minus expenses and vacancy for an actual rate of $200 / month: $200 x 12 x 10 = $24,000. We’ll go ahead and tax that rental income at 30%, so you actually get $16,800.At this point I’ve made $41,059 in equity + $16,800 rental income + $10,800 in tax deductions = $68,659.
Not too shabby! But I’m not done bashing stocks over the head yet, come on stocks, get up off the floor so I can slam you one more time…
We have to sell these assets at some point in time to get cash (except for my rent checks of course). Capital gains on stock money is currently 15% – that leaves me with $44,092. I’m going to declare my rental house as my primary home and pay no tax on it when I sell it. I’ll pay 3% to the buyers agent because I’ll sell it myself, which leaves me with: $36,827 from the sale.
To sum it up:
Stocks: $44,092 with a 10% return on $20k for 10 years.
House: $64,427 with a 3.5% equity growth, $24k down on a $100k investment property.Lastly, if you’re like me stocks are simple – you invest cash in no fee mutual fund and let it grow without ever thinking about it. Real estate is messy. You have to get your hands dirty and you have to deal with dead beat tenants. If you don’t mind it, you can make a lot more money… greed is good 🙂
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Rent vs Own
I’m always pumping out spreadsheets analyzing the best way to use your money. We’ve been living in our house for almost 2 years and Susan is ready to trade up. It’s common knowledge that you should rent if you’re going to live somewhere for less than 5 years, own if you’ll be there 5 years or longer. Is common knowledge correct?
Let’s take a look at how the numbers actually break down:
Mortgage = 2,300 / month
Improvements / maintenance = 200 / month
Cost to rent equivalent home = 1,900$80k down payment = $466 / mo opportunity cost (assuming a 7% return if invested that cash)
Mortgage interest tax deduction = $650 / month
2,300 + 200 + 466 – 650 = 2,300
Equity = $15,000 over 21 months = 1.6% equity growth or $714 / month
$400 difference between rent and own – $714 equity growth = $314 / mo we come out ahead.
Fees to buy / sell = $30k (3% of purchase price and 3% if you sell yourself, which we plan to do)
$30k / $314 = 95 months or 7.9 years.
We must hold the house for 7.9 years to reach break even, unless equity growth increases. Wow, not the best situation. Unfortunately equity growth is typically around 3% (house prices should mirror inflation). If equity were at 3% then you can figure 4 years would roughly be the break even point. I’d say common knowledge wins this argument.
We are 500 yards away from the metro station that is being built in Reston, so I believe we will catch back up with the standard equity growth after it’s completed. Sadly, for Susan that means waiting another 2-3 years, and alas, living here for the standard 5 years.
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Wakey wakey
Skylar talks…a lot. Unfortunately there is something about video cameras that causes her to immediately cease all verbal communications. I think she is plotting something against me.
Shhhh – he’s in the room again and he’s recording evidence, don’t say ANYTHING!
Anyways, this was another attempt to capture some of the verbosity going on a wake up time.
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Skylar warming up for Boston Marathon
Susan and I are in Boston at an ABA conference and it just so happens to be the same weekend as the Boston Marathon.
Here you can see Skylar warming up. Of course, we’ll have to master moving forward before she wins the BM, but you’ve got to start somewhere.



























